@mitZinereader, If you tweet or tumble, you’ve stumbleupon-ed the “Who Is Arcade Fire??!!?” meme.

On Sunday night, Twitter imploded with the cries of mass culture misery: “The Grammys have something against famous people.” Arcade Fire stole Album of the Year from the “recovered” and deserving Eminem. Don’t forget about Katy Perry, who’s worked her fingers to the bone negotiating an OPI nail polish collection. How could she not win? And that Lady Antebellum song always plays in my dentist’s office on Q97.5. Come on, judges. This ain’t fair.

We’re in FIMS. We know that everything that is unfair is fair game on the Interwebz. Hashtags and YouTube parodies abound, the Montreal indie rock group has become both a meme and a movement within a mere week. It’s now a “you’re either with us or against us” attitude.  Continue reading →