No matter how you take your OJ, pulp Magazine is a refreshing glass filled with the diverse talents of the London arts community. A zine based out of the Visual Arts Department at Western, pulp has earned itself a slot on popular downtown store shelves. With support from the likes of American Apparel and City Lights Book Shop, the ambitious magazine quenches readers’ thirst for local artistic expression.
Jacqueline Mok, a third year visual arts student, pioneered the zine as Editor-in-Chief in September. Known for her whimsical, child-like characters, Mok explores a variety of mediums with her art—from screen-printing to video installations.
After discovering the London beyond Richmond Row, this young artist became eager for a citywide community. “I wanted to encourage students to go out, and create opportunities for them to meet established artists,” says Mok, emphasizing that students are often oblivious to the dynamic arts scene.
She stresses a dialogue between the student bubble and the lesser-known art hubs of the Forest City. “On one hand, I would like to get the students more involved with the community,” Mok says, “but it would also be great to have the community see what we are doing on campus.” By profiling local artists, such as comic book up-and-comer Jesse Jacobs and feisty singer/songwriter/artist Lido Pimienta, pulp hopes to expose students to vibrant personalities.
After a successful stint at Central Library’s Indie Media Fair in early March, Mok has strengthened her ties with the London community. The upcoming April issue features the micro-festival Sweet Magic London, an East of Adelaide venture that blended Super 8 films, artwork, and intimate concerts for the ultimate hippy hangout.
Although Mok received funding for three issues from the Visual Arts’ Student Donation Fund, she’s been invested in networking at more media fairs to gain financial support. Pulpous, a fundraising concert at APK on April 12th, is the next step to success. Showcasing film installations and student art, the event aims to promote the zine and its vision.
“We have an amazing lineup,” says Mok, “namely Absolutely Free from Toronto, who integrate video game-esque synth sounds to their rock mix, and local ensemble Cladda comprised of Ian Doig-Phaneuf (Riderless), Pat Cahill (Riderless) & Jeremy Ive (A Horse and His Boy).”
When the show’s all wrapped up, the zine machine is just getting started. Mok notes that she’d like to see pulp expand into multiple cities. Her sights are currently set on Toronto, but she’s content with little old London for now. The main focus is on fundraising, and Mok couldn’t be more ecstatic about the event—and the prospect of future quirky issues. “The APK has the perfect atmosphere for us. It’ll be a great night!” Looks like pulp’s glass is half-full.
Pulpous fundraiser show is at APK on April 12th. Doors open at 8 pm. Tickets are $7 at the door.
Issues of pulp are available at Hot Dog Musique & Cinema and City Lights Book Shop, or online.